We Make Lemonade
Video editing, storytelling, and creative direction — built from your ideas, your footage, your voice.
YOU
BRING
LEMONS
WE
BRING
FLAVOUR
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WHAT WE DO
and piece it all together to tell a story.
every frame, a feeling.
we refine the rough,
every second has a purpose.
find tempo in the chaos,
A VISUAL INTERVENTION
It started with one question:
how do you turn rough footage into something that feels alive?
Somewhere between instinct and editing,
we found our answer ~ rhythm, restraint, and just the right amount of obsession.
CUT TO FEEL
Attention is earned in moments, not minutes.
The right frame, the right sound ~ that’s where connection begins.
Video should move people, not just play for them.
We build rhythm, tone, and texture until every second feels deliberate.
What lingers isn’t luck.
it’s design.
A story that lands because it was built to be felt.
42
new ideas tested before the final one sticks.
8
hours trimming seconds until the pacing feels right.
19
color grades compared to find the perfect tone.
1
final cut that says everything without saying a word.
This is where it all comes together.
every cut carries intention
every frame, a decision.
stories don’t just happen — they’re built.
timing is everything, and nothing.
sound is half the story.
light tells the rest.
emotion lives between the edits.
and when it’s done — it feels inevitable.
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When life gives us lemons,
we add lighting, sound, and a storyline.
WE TURN CHAOS INTO CONTENT.
Or as we like to call it, a Tuesday.
© 2025 BY UMC
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