Question 1

What exactly does UMC do? Are you a marketing agency?

Accepted Answer

Nope, we're not your typical agency. UMC provides marketing strategy for your team to execute.  We execute as well and then transition your team overtime. Think of us as your Fractional CMO or strategic partner. We audit what exists, build tailored roadmaps, and support your team or vendors in executing without doing it all for you.

Question 2

Do you manage social media, ads, or content creation?

Accepted Answer

Yes, when it makes sense. Our core focus is strategy, but we can jump in to execute parts of the plan, especially if you're short on resources or need help getting started. We’ll build the systems, launch the campaigns, and hand the reins over to your team once you're ready. Think of us as your interim doers, long-term directors.

Question 3

Who is this for?

Accepted Answer

Our clients typically include:
Established businesses stuck in marketing chaos
Funded startups ready to scale
Multi-location companies with disconnected efforts
Internal teams who need leadership or structure
Founders tired of throwing money at random tactics

Question 4

What’s included in a strategy engagement?

Accepted Answer

Depending on your package, you’ll receive:
A full audit of your existing marketing (digital + offline if applicable)
A clear, customized strategy mapped to your business goals
A prioritized 90-day action plan + optional 12-month roadmap
Oversight or advisory support to help your team execute

Question 5

How long does it take to get a strategy?

Accepted Answer

Most strategy projects take 2–4 weeks, depending on the depth of audit, access to materials, and how many channels we’re reviewing.

Question 6

Do I need to have a team already?

Accepted Answer

No, but if you don’t, we’ll help you figure out who you need and in what order. We can even vet contractors or agencies on your behalf and help you brief them properly.

Question 7

Can we book you on retainer?

Accepted Answer

Yes. We offer monthly advisory retainers or fractional CMO support. These are perfect if you need ongoing check-ins, campaign planning, or executive-level alignment but aren’t ready to hire full-time.

Question 8

What if we already work with a marketing agency?

Accepted Answer

That’s totally fine and often ideal. We can serve as the strategic lead above your agency, helping ensure their work aligns with your goals and holding them accountable to performance and direction.

Question 9

How much does it cost?

Accepted Answer

Strategy projects typically start at $3,500 CAD. Ongoing support ranges from $2,000–$8,500/month, depending on scope. Every engagement is custom-scoped to your needs after an intro call.

Question 10

Do you offer one-off consults or intensives?

Accepted Answer

Yes. We offer 90-minute intensives and short-term strategy sprints if you’re in crisis or just need clarity fast. These are great for course correction or campaign prep.

Question 11

What kind of results can I expect?

Accepted Answer

Clients see:
Clarity on what’s working and what’s not
Faster, more confident decision-making
Reduced marketing waste and scattered efforts
Better performance from existing teams or agencies
Measurable progress toward business goals (not just vanity metrics)

Question 12

Do you specialize in a specific industry?

Accepted Answer

If you have a team, a goal, and a bit of chaos, we’re a fit.
We work across industries but tend to support:
DTC brands
SaaS + service-based businesses
Healthcare and education
Multi-location businesses (franchise, retail, etc.)
Construction Companies

Question 13

What makes UMC different?

Accepted Answer

We’ve been doing this since 2017, but UMC was built out of something deeper than expertise. It was built out of experience. We spent hundreds of thousands developing our own DTC brand and nearly lost it all. We ended up in debt, frustrated, and realizing that no one we hired could see the full picture. Everyone knew one or two things, but no one could connect all the dots across our marketing to explain why it wasn’t working.

So we created UMC to make sure other businesses don’t go through the same thing. We’ve sat in your seat, we’ve made the mistakes, and we’ve learned what actually moves the needle. We’re one of the few marketing companies that has built and risked our own brand with our own money, and we bring that real-world insight into every project. UMC isn’t about theory. It’s about helping you win with clarity, alignment, and strategy that actually supports your business goals.