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Build a Smarter Strategy
You Don’t Need More Tactics. You Need a Cohesive Plan.
Once we’ve audited what exists, we build a clear, actionable strategy aligned with your business goals. Whether you're scaling, pivoting, or cleaning up chaos, we develop a roadmap that connects your content, campaigns, offers, and channels into one focused system.
No cookie-cutter templates—just a plan that fits your business, your team, and where you're going next.
Marketing Roadmap
A prioritized 90-day plan outlining what to fix, build, or cut—based on your actual goals and audit findings.
1
Core Messaging & Positioning
We clarify your brand voice, value proposition, and key messaging so your marketing actually converts.
2
Channel Strategy
Custom plans for the platforms that matter—email, social, ads, SEO—aligned with your audience and objectives.
3
Funnel Mapping
We chart your customer journey from awareness to conversion and identify where leads fall off or stall.
4
Offer & Pricing Alignment
We assess your packages, services, or products to make sure they’re positioned—and priced—to scale.
5
Tools, Team, & Tech Suggestions
Need better systems or more hands? We recommend the right tools and people based on your current structure and growth goals.
6
Strategic Planning Done Right
We don’t just hand you a document—we deliver a living strategy that’s built around your goals, your team, and your capacity. Whether you’re scaling fast or rebuilding from the ground up, we give you a plan that’s grounded, focused, and built to evolve.
Our goal is to help you stop reacting and start leading.
Key features include:
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Customized Roadmaps: Built specifically for your stage, challenges, and priorities—no templates here.
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Execution Clarity: Every action is defined so your team knows what to do, when, and why it matters.
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Real Alignment: We don’t just map strategy—we connect it to your people, platforms, and outcomes.
Kendra T. — COO, Multi-Location Business
"Before UMC, we were throwing money at ads without a plan. They helped us build a real strategy that cut waste and boosted conversions. Total game-changer."
Jason M. — Startup Founder
"UMC didn’t just give us advice, they helped us understand our customer journey and built a plan we actually use. Strategy that sticks."
Ali R. — CMO, Infrastructure Repair Company
"UMC came in, audited everything, and delivered the clearest, most actionable marketing plan we've ever had. Our internal team finally had direction."
Lena W. — Executive Director, Private Education
"We didn’t need another social media agency, we needed leadership. UMC helped us clarify our message and map our growth."
Ravi T. - Marketing Director, State Hospital
"They connected every piece of our marketing back to business goals. UMC’s guidance helped us unify our team and stop reacting. Worth every dollar."
Monica S. — Head of Growth, Billboard Company
“We had talent. We had tools. But no strategy. UMC came in, aligned our marketing with our actual business goals, and gave our team a roadmap we finally trust.”