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GETTING FOUND BY YOUR CUSTOMERS

Updated: Dec 3, 2023

THE ROLE OF GOOGLE MY BUSINESS IN LOCAL SEO

As a small business owner, you know that standing out from the crowd is crucial for success. One way to do this is by showing up at the top of Google's search results, especially when customers are looking for businesses like yours in their local area. This is where Google My Business comes in.


Google My Business is a free listing service that helps businesses show up in Google Maps and Google's local search results. It's a powerful tool that can help you get found by more customers and boost your visibility in search results. But in order to get the most out of it, you need to make sure that your listing is fully optimized.


Here's a list of 10 things you need to do to optimize your Google My Business listing:

  • Verify your listing: Make sure that your business is verified with Google by claiming your listing. This will give you access to important features like reviews and analytics.

  • Complete your profile: Fill out all of the information on your listing, including your business name, address, phone number, and website.

  • Use keywords: Use relevant keywords in your business name and description to help customers find you in search results.

  • Add photos: Add high-quality photos of your business, including images of your products or services, team, and location.

  • Get reviews: Encourage customers to leave reviews on your listing. Positive reviews can help boost your visibility in search results.

  • Respond to reviews: Respond to both positive and negative reviews to show that you care about your customers' feedback.

  • Use categories: Select the appropriate categories for your business to help customers find you in search results.

  • Add your service area: If you serve customers at their location, add your service area to your listing.

  • Keep your information updated: Make sure that your business information is always up-to-date to avoid confusion for your customers.

  • Optimize your website: Make sure that your website is optimized for local SEO, including using keywords, having a Google Maps embedded, and including your business NAP (name, address, phone number) on your website.

Now, you might be thinking, "That's a lot of work!" But trust us, it's worth it. By following these tips, you'll be able to get found by more customers and boost your visibility in search results.


And here's a fun fact: According to a study by Google, businesses that claim their Google My Business listing are twice as likely to be considered reputable by customers. So, not only will a claimed and optimized Google My Business listing help you get found by more customers, but it will also help establish trust and credibility with your existing customers.


In conclusion, Google My Business is a powerful tool that can help small businesses get found by more customers and boost their visibility in search results. By following The Unnamed Marketing Company's tips for optimizing your listing, you'll be able to improve your visibility in search results and establish trust and credibility with your customers. And remember, Google My Business is essential for small business success, so don't miss out on the opportunity to reach more customers and grow

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