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Why Local SEO Matters for Small Businesses (And How to Master It)

Updated: Dec 3, 2023

As a small business owner, you may think that SEO is something only big companies need to worry about. However, local SEO is just as crucial for small businesses, if not more so. In today's digital age, consumers are increasingly turning to search engines to find products and services in their area. In fact, 46% of all Google searches are local, and 88% of consumers who perform a local search on their mobile device visit or call a store within 24 hours. That's why it's essential to optimize your website for local SEO. It is also the #1 service requested by our clients.

So, what is local SEO? Simply put, it's the practice of optimizing your website and online presence to rank higher in local search results. This inclu

des optimizing your website for local keywords, creating and optimizing your Google My Business listing, building local citations, and earning local backlinks. By doing so, you increase your chances of appearing in the local pack, the top three listings that appear in Google's search results for local queries.

Here are some tips to help you master local SEO:

Optimize your website for local keywords: Use keywords that are relevant to your business and location throughout your website, including in your titles, meta descriptions, and content.

Claim and optimize your Google My Business listing: Your Google My Business listing is essential for local SEO. Make sure your information is accurate and up-to-date, and include high-quality photos of your business.

Build local citations: Citations are mentions of your business on other websites. The more relevant and trustworthy websites that mention your business, the higher your website will rank in local search results.

Earn local backlinks: Backlinks are links from other websites to your website. Focus on earning links from local, authoritative websites to improve your local SEO.

Encourage online reviews: Positive reviews on Google and other review websites can improve your local search ranking and attract more customers to your business.

By mastering local SEO, you can ensure that your business is visible to potential customers in your area. Don't let your competitors outrank you in local search results. Invest in local SEO and watch your business grow. Contact us today to learn how we can help your business succeed!

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